GoHighLevel Pricing in 2026: The Honest Breakdown

TL;DR

• Three plans: Starter ($97/mo), Unlimited ($297/mo), SaaS Pro ($497/mo)
• All plans: unlimited users and contacts, full CRM, automations, email, SMS, funnels
• Unlimited adds white-label and unlimited client sub-accounts
• SaaS Pro adds the ability to resell GHL as your own software product
• Usage-based add-ons for SMS, calls, and AI are additional to the monthly fee
• 30-day free trial available with no credit card required

GoHighLevel's Three Plans at a Glance

GoHighLevel uses a clean, three-tier pricing structure. Unlike many CRM and marketing platforms that charge per user, per contact, or per email send, GoHighLevel's base plans are flat-fee — one monthly price regardless of how many people are on your team or how many contacts are in your database.

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Plan 1: Starter — $97/Month

The Starter plan is GoHighLevel's entry-level subscription. Despite the name, it is not a stripped-down version — it includes the full core platform. Most small businesses and solo operators find everything they need in the Starter plan.

What Starter Includes

• CRM: Unlimited contacts, pipeline management, contact records, smart lists, tagging, and custom fields
• Email marketing: Drag-and-drop email builder, broadcast campaigns, automated sequences, and email templates
• SMS marketing: Two-way SMS, MMS, automated SMS sequences, and SMS broadcasts (usage fees apply)
• Funnel builder: Multi-step funnels, landing pages, order forms, upsells, and A/B testing
• Website builder: Full multi-page website builder with blog functionality and custom domains
• Calendar and booking: Appointment scheduling, calendar types, booking pages, and automated reminders
• Workflow automation: Full access to the workflow builder for multi-channel automation sequences
• Reputation management: Google and Facebook review request automation and monitoring dashboard
• Social media scheduler: Post scheduling and management for major social platforms
• Reporting: Pipeline reports, campaign performance, and conversion tracking
• Unlimited users: No per-seat charges — your entire team can access the platform

Starter Limitations

The key constraint of the Starter plan is sub-accounts: you get up to 3 sub-accounts. If you are an agency managing multiple clients and need a separate CRM environment for each, you hit this limit quickly. The Starter plan is best for:

• A single business or brand using GHL for internal operations
• An agency with 1–2 clients who need sub-accounts
• Freelancers, solopreneurs, and small teams

Starter vs. What It Replaces

At $97/month, GoHighLevel Starter typically replaces:

• Email marketing platform (Mailchimp, ActiveCampaign): $50–$150/month
• SMS service (SimpleTexting, Twilio): $75–$200/month
• Funnel builder (ClickFunnels): $97–$297/month
• Booking system (Calendly Pro): $12–$20/month
• Reputation management (Podium, Birdeye): $200–$400/month
• CRM (Zoho, Pipedrive): $30–$75/month

Total stack value replaced: $464–$1,142/month

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Plan 2: Unlimited — $297/Month

The Unlimited plan is the choice for agencies, consultants managing multiple clients, and businesses that need white-label capabilities. Everything in Starter, plus:

What Unlimited Adds

• Unlimited sub-accounts: Create as many client sub-accounts as you need. Each sub-account is a completely isolated environment with its own CRM, contacts, automations, and campaigns.
• White-label platform: Rebrand the entire GoHighLevel interface with your agency's logo, colors, name, and custom domain. Clients who log in see your brand, not GHL.
• Agency desktop app: A dedicated app experience for managing all client accounts from a single view
• Full API access: Complete API access for custom integrations and development workflows
• Full snapshot library: Access to the complete library of GHL snapshots (pre-built automation and funnel templates) for faster client setup
• Priority support: Faster support response compared to Starter

Who Should Use Unlimited

The Unlimited plan makes financial sense the moment you have more than 2–3 clients who each need their own GHL environment. At $297/month, you can manage 10 clients at $30 each, 50 clients at $6 each, or 100 clients at $3 each — the economics improve dramatically with scale.

Marketing agencies, white-label SaaS businesses, and consultants who want to offer GHL-powered services under their own brand are the primary Unlimited users.

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Plan 3: SaaS Pro — $497/Month

The SaaS Pro plan adds the ability to fully resell GoHighLevel as your own branded software product. This is for agencies and entrepreneurs who want to build a recurring SaaS revenue stream on top of GHL's infrastructure.

What SaaS Pro Adds

• SaaS mode: A complete billing and subscription management system that lets you charge clients directly within your white-labeled GHL platform
• Plan builder: Create custom pricing plans ($X/month, $Y/month) for different client tiers, each with different feature access levels
• Rebilling: Mark up GHL's usage-based services (SMS, email, AI) and charge clients at your pricing, keeping the margin
• Automated onboarding: Set up automated client onboarding workflows triggered when a new subscription starts
• Advanced reporting: Account-level SaaS metrics including MRR, churn, and revenue per account

The SaaS Math

A typical SaaS Pro user builds a model like this:

• Cost: $497/month (SaaS Pro) + usage costs
• Revenue: 20 clients at $197/month each = $3,940/month
• Gross margin: $3,443/month before support and operational costs

With 50 clients at $197/month, gross revenue is $9,850/month on a $497 platform cost. The economics of building a white-label SaaS business on top of GHL are compelling for agencies with an existing client base.

Try GoHighLevel free for 30 days here.

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Usage-Based Costs: What's Extra

Beyond the monthly subscription, GoHighLevel has usage-based costs for services that depend on external carriers and providers. These are not included in the base subscription price.

SMS and MMS

• SMS: ~$0.01–$0.02 per message sent (varies by carrier and country)
• MMS: ~$0.02–$0.03 per message sent
• Inbound SMS: Often free or fractional carrier cost

A business sending 5,000 SMS per month typically pays $50–$100 in SMS usage on top of the base subscription. This is still significantly cheaper than standalone SMS platforms that charge a monthly platform fee plus per-message costs.

Phone Calls

• Outbound calls: ~$0.02–$0.04 per minute
• Inbound calls: ~$0.01–$0.03 per minute
• Phone numbers: ~$1–$3/month per dedicated number

Email Sends

GoHighLevel includes a generous email sending allowance in each plan. Beyond that:

• Additional email sends: ~$0.001–$0.002 per email
• For most users, this is negligible — email is the cheapest channel in GHL

AI Features

GoHighLevel's AI tools (Conversation AI, Content AI, Voice AI) are available as add-ons or usage-based credits:

• Conversation AI: Charged per conversation or included in higher plans
• Content AI: Charged per generation (copywriting, email drafts, social captions)
• Voice AI: Charged per minute of AI-handled phone calls
• AI Employee (receptionist): Flat monthly add-on ($97/month as of 2026)

LC Phone System (Premium Calling)

GHL's built-in phone system (LC Phone) uses Twilio infrastructure. Costs depend on call volume. For high-volume calling operations, dedicated Twilio account integration may offer better rates.

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Annual Pricing Discount

GoHighLevel offers a discount for annual subscriptions:

• Starter: $970/year (equivalent to ~$81/month — 17% savings)
• Unlimited: $2,970/year (equivalent to ~$248/month — 17% savings)
• SaaS Pro: $4,970/year (equivalent to ~$414/month — 17% savings)

The annual plan makes sense for businesses that have tested GHL and are committed to the platform long-term.

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The 30-Day Free Trial

GoHighLevel offers a 30-day free trial of the Starter or Unlimited plan with no credit card required. The trial includes full access to all core features — you can build funnels, set up automations, import contacts, and test the platform with real data before paying.

The trial is one of the most generous in the category — most competitors offer 7–14 days. The extra time reflects the learning curve involved in a full-stack platform and GoHighLevel's confidence that users who fully explore the platform see enough value to subscribe.

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GoHighLevel Pricing vs. Competitors

The pricing comparison reveals GHL's value proposition clearly: at $97/month with unlimited users, built-in SMS, built-in funnels, and a full CRM, it undercuts what most agencies pay for an equivalent multi-tool stack by 60–80%.

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Which Plan Should You Choose?

Choose Starter if:

• You are a single business (not an agency) using GHL for your own marketing
• You have 1–3 clients and do not need white-label capabilities
• You want to test the platform before committing to a higher plan

Choose Unlimited if:

• You are an agency managing 4+ clients in separate sub-accounts
• You want to white-label the platform with your brand
• You manage client accounts at scale and need the agency dashboard

Choose SaaS Pro if:

• You want to build a recurring SaaS revenue stream by reselling GHL
• You have an existing client base to whom you can sell your branded marketing software
• You want to control your own pricing tiers and client billing within the platform

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