GoHighLevel White-Label Guide: Brand the Platform as Your Own (2026)

White-labelling GoHighLevel is the single most powerful strategy for agencies that want to build recurring revenue. Instead of selling services by the hour, you offer clients a branded software platform they pay for monthly — and GoHighLevel's infrastructure powers everything behind the scenes.

This guide covers every step of the white-label setup process, from branding to domain configuration to selling your platform.

→ Try GoHighLevel free for 30 days here.

What Does White-Labelling Mean in GoHighLevel?

When you white-label GoHighLevel, you replace every instance of GoHighLevel's branding with your own. Your clients see:

• Your logo in the dashboard header and login page
• Your domain in the URL bar (e.g., app.youragency.com instead of app.gohighlevel.com)
• Your colour scheme throughout the interface
• Your brand name in all system-generated emails and communications
• Your support information in help sections and error messages

GoHighLevel's name, logo, and branding are completely invisible. From your client's perspective, they are using software that you built and own.

This is not a reseller arrangement or a referral programme. You are not recommending GoHighLevel to clients. You are providing your own platform — which happens to be powered by GoHighLevel's technology.

Which Plan Do You Need for White-Labelling?

White-labelling is available on two plans:

For most agencies starting out, the Unlimited plan at $297 per month provides everything you need. You manually create client accounts and manage billing externally (through Stripe invoices or your own system).

For agencies that want automated client onboarding, self-service signup, and a branded mobile app, the SaaS Pro plan at $497 per month adds the tools to scale. Read our detailed SaaS Mode guide for the full breakdown.

Step-by-Step: Setting Up White-Label

Step 1: Prepare Your Brand Assets

Before configuring anything in GoHighLevel, gather these materials:

• Primary logo — SVG or transparent PNG, minimum 400px wide
• Icon/favicon — square version of your logo for browser tabs and app icons
• Brand colours — primary, secondary, and accent colours as hex codes
• Support email — a dedicated email for platform support inquiries
• Domain — the subdomain you will use for the platform (e.g., app.youragency.com)
• Login page copy — welcome message and any terms of service
• Custom email footer — your company address and branding for system emails

Step 2: Configure Branding in GoHighLevel

Navigate to Settings → Company → White Label in your GoHighLevel agency dashboard.

Upload your logo: This replaces the GoHighLevel logo in the top-left corner of the dashboard and on the login page. Upload a horizontal version that looks good at small sizes.

Set your brand colours: Choose your primary colour (used for buttons and accents), secondary colour (used for backgrounds), and text colours. The platform applies these throughout the interface.

Customise the login page: Add your logo, a welcome headline, and optionally a background image. This is the first thing clients see when they access your platform, so make it professional and on-brand.

Set custom email branding: Configure the "from" name and email address for system-generated emails. Add your logo to email headers and update the footer with your company information.

Step 3: Connect Your Custom Domain

This is the most important technical step. You need a subdomain (not your main domain) pointed to GoHighLevel's servers.

Choose a subdomain like:

• app.youragency.com
• portal.youragency.com
• platform.youragency.com

In your DNS provider, add a CNAME record pointing your subdomain to GoHighLevel's servers. The exact target varies — GoHighLevel provides the correct CNAME value in Settings → Domains.

After DNS propagation (typically 15-60 minutes), verify the connection in GoHighLevel. The platform will automatically provision an SSL certificate so your domain shows as secure.

Now when clients visit app.youragency.com, they see your branded login page. No trace of GoHighLevel in the URL.

Step 4: Create Client Sub-Accounts

For each client, create a new sub-account from your agency dashboard. Each sub-account is a complete, isolated environment with its own:

• CRM contacts and pipelines
• Funnels and websites
• Email and SMS campaigns
• Automations and workflows
• Reporting and analytics
• Users and permissions

Your client never sees other clients' data. They log in to their sub-account through your branded domain and see only their own business information.

Configure each sub-account with the appropriate settings: timezone, industry, phone number, email sending domain, and default templates. For faster setup, use snapshots to deploy pre-configured templates.

Step 5: Set Up Client User Accounts

Within each sub-account, create user accounts for your client's team members. GoHighLevel supports role-based permissions:

• Admin — full access to all features and settings
• User — access to assigned features without settings or billing control
• Custom roles — configure specific feature access per user

Most agencies give clients Admin access to their own sub-account. This lets them manage their CRM, view reports, and interact with leads, while you maintain agency-level control over the platform.

Send login credentials through a branded welcome email. Include a quick-start guide specific to their industry and goals.

How to Price Your White-Label Platform

Pricing your white-labelled platform is critical. Price too low and you attract demanding clients with thin margins. Price too high and you cannot compete with direct GoHighLevel subscriptions.

Pricing frameworks that work:

Tool replacement value: Calculate what your client currently pays for separate tools (CRM, email, scheduling, etc.) and price your platform at 60-70% of that total. They save money; you earn a healthy margin.

Outcome-based pricing: If your platform generates a measurable result (leads, appointments, reviews), price based on the value of those outcomes. A platform that generates 20 new leads per month is worth $300+ to a local business.

Tiered pricing: Create three tiers with increasing feature access. This lets you serve different budget levels while encouraging upgrades. For specifics on SaaS pricing tiers, see our SaaS Mode guide.

Common pricing ranges:

• Basic tier — $97-$147 per month (CRM, email, calendar)
• Growth tier — $197-$297 per month (everything plus SMS, funnels, automations)
• Premium tier — $397-$497 per month (everything plus priority support, strategy calls)

With 15 clients on a $197 average, you generate $2,955 monthly revenue against a $297 GoHighLevel cost — a 10x return.

What to Include with Your White-Label Platform

Successful white-label agencies do not just hand over login credentials. They provide value-added services:

Onboarding: Walk each client through the platform, import their contacts, and configure their initial setup. The first-week experience determines long-term retention.

Templates and snapshots: Pre-build funnels, email templates, and automation workflows specific to your client's industry. This provides immediate value and differentiates you from generic CRM providers.

Training resources: Create video tutorials, written guides, and a knowledge base branded to your platform. This reduces support requests and empowers clients to self-serve.

Ongoing support: Offer email, chat, or phone support for platform-related questions. Consider group training calls or a client community for efficiency.

Managed services: For higher tiers, offer to manage specific features — building funnels, writing email campaigns, or configuring automations on behalf of the client. This blends software and service revenue.

Common White-Label Mistakes

Not investing in branding: A generic logo and default colours make your platform look like a resold product. Invest in professional branding that makes your platform feel premium.

Skipping onboarding: Clients who do not get set up properly in the first week churn within 90 days. Structured onboarding is non-negotiable.

Over-promising features: Be transparent about what your platform does and does not do. Setting accurate expectations prevents disappointment.

Under-pricing: Agencies afraid to charge premium prices attract budget-conscious clients who churn fastest. Price for the value you deliver, not your costs.

Ignoring updates: GoHighLevel releases new features regularly. Stay current and proactively communicate updates to your clients. Be their trusted guide to the platform.

Building Long-Term Recurring Revenue

The beauty of white-labelling is the compounding nature of recurring revenue. Each new client adds monthly income without proportional cost increase. Your GoHighLevel subscription stays at $297 or $497 regardless of client count.

Month 1-3: Focus on onboarding your first 5-10 clients from your existing service client base. These are warm prospects who already trust you.

Month 4-6: Develop marketing materials and case studies. Begin acquiring new clients through content marketing, ads, and referrals.

Month 7-12: Optimise onboarding, reduce churn, and scale acquisition. At 20-30 clients, consider hiring a customer success specialist.

Year 2+: Expand to adjacent niches, build premium tiers, and develop partner channels. Successful white-label agencies reach $10,000-$50,000+ in monthly recurring revenue.

Getting Started

Start your 30-day free trial, upgrade to Unlimited, and configure your branding during the first week. Create your first client sub-account in week two and onboard a friendly client to test the experience. By week four, you will have a fully branded platform ready to sell.