GoHighLevel Pricing 2026: Complete Breakdown of Every Plan

TL;DR

• Starter at $97/mo — 1 sub-account, core features, perfect for solo marketers
• Unlimited at $297/mo — unlimited sub-accounts, white-label, best for agencies (most popular)
• SaaS Pro at $497/mo — full SaaS mode with reseller tools and white-label mobile app

How much does GoHighLevel cost per month?

GoHighLevel offers three pricing tiers designed to scale with your business. Each plan builds on the previous one, adding more capabilities as your needs grow.

The Starter plan at $97 per month gives you access to all core features with one sub-account. This is ideal for solo marketers, coaches, and small businesses that only need to manage their own marketing.

The Unlimited plan at $297 per month is GoHighLevel's most popular option. It removes the sub-account limit, adds white-labelling, and includes API access. This is the go-to plan for agencies managing multiple clients.

The SaaS Pro plan at $497 per month adds full SaaS capabilities. You can create your own SaaS product using GoHighLevel's infrastructure, complete with auto-rebilling, per-client custom domains, and a white-label mobile app.

The Unlimited plan at $297 per month offers the best value for agencies — unlimited clients with full white-labelling makes the per-client cost negligible as you scale.

What features are included in each GoHighLevel plan?

What does the Starter plan ($97/mo) include?

The Starter plan covers all essential marketing and CRM tools:

• Full CRM with pipeline management
• Email marketing with templates and sequences
• SMS and voice calling
• One funnel and one website
• Calendar and appointment booking
• Reputation management
• Workflow automation builder
• Social media planner
• Reporting and analytics dashboard

The main limitation is the single sub-account. You can only manage one business or client. For most solo operators, this is plenty.

What does the Unlimited plan ($297/mo) add?

Everything in Starter plus:

• Unlimited sub-accounts — manage as many clients as you want
• White-label desktop app — rebrand the platform with your logo and domain
• Unlimited funnels and websites — no restrictions on what you build
• API access — connect custom tools and build integrations
• Branded domain — use your own domain for the platform login
• Membership sites — host courses and member content

What does the SaaS Pro plan ($497/mo) add?

Everything in Unlimited plus:

• SaaS mode — turn GoHighLevel into your own software product
• Auto-rebilling — automatically charge your clients monthly
• Per-client custom domains — each client gets their own branded experience
• White-label mobile app — your own branded app in the App Store and Google Play
• Priority support — faster response times from the GHL team
• Advanced analytics — reseller-specific reporting and insights

How does GoHighLevel pricing compare to competitors?

When you compare GoHighLevel's pricing to the cost of assembling a similar feature set from individual tools, the savings are substantial.

A single GoHighLevel subscription replaces $600 to $1,500+ per month in separate tool subscriptions — the ROI is clear within the first month.

Is GoHighLevel worth the price?

For agencies managing multiple clients, GoHighLevel is one of the highest-ROI investments you can make. At $297 per month for unlimited clients, the per-client cost drops to nearly zero as you scale.

Consider this: if you manage 10 clients and charge each $200 per month for access to your white-labeled platform, that is $2,000 in monthly revenue against a $297 cost. That is a 6.7x return on your platform investment alone, before any service fees.

For solo marketers on the $97 Starter plan, the value depends on how many tools you currently pay for. If you are spending more than $100 per month on separate CRM, email, and funnel tools, the switch pays for itself immediately.

GoHighLevel pays for itself within 30 days for most users — the savings from consolidating tools alone cover the subscription cost.