GoHighLevel Cost Calculator

GoHighLevel advertises three plans at $97, $297, and $497 per month. Those are the platform subscription costs, but the actual monthly bill includes several usage-based charges that vary depending on how the platform is used. This calculator accounts for every documented fee so agencies and businesses can budget accurately.

SMS and messaging costs

SMS is billed per segment at $0.00747 for US and Canadian numbers. A standard text message is typically one segment (up to 160 characters), but longer messages, special characters, or MMS split into multiple segments. US businesses also need A2P 10DLC registration, which involves a one-time brand registration fee ($24.50 for most businesses) and a recurring monthly campaign fee ($1.50 to $10 depending on the use case). Carrier surcharges from AT&T, T-Mobile, and Verizon add approximately $0.003 per segment for US messages.

Voice and AI costs

Regular phone calls through LC Phone cost $0.018 per minute for outbound calls (including the dialer leg) and $0.0085 per minute for inbound. Voice AI, which powers AI-driven phone agents, is billed at a bundled rate of $0.13 per minute. This includes the voice engine, text-to-speech synthesis, and LLM token usage.

The AI Employee Unlimited plan at $97 per sub-account per month bundles all AI products (Voice AI, Conversation AI, Reviews AI, Content AI, and Workflow AI) into a flat rate. This becomes cost-effective when combined AI usage per sub-account exceeds $97 on pay-as-you-go pricing. For agencies with moderate-to-heavy Voice AI usage, the break-even is roughly 750 minutes per month.

Email sending costs

LC Email is priced at $0.675 per 1,000 emails sent. This is lower than many standalone email platforms but adds up at scale. Email verification is available at $2.50 per 1,000 verifications (not included in this calculator but recommended for maintaining deliverability).

Premium workflow actions

GoHighLevel offers a tiered pricing structure for premium workflow actions. The free tier includes 100 lifetime executions at $0.01 each. Paid tiers range from $10/month (10,000 included executions, $0.008 overage) to $50/month (65,000 included, $0.004 overage). Standard workflow steps are not counted as premium actions.

What this calculator does not include

This calculator does not account for email verification costs ($2.50/1,000), dedicated sending IPs ($59/month), Twilio direct integration fees (if not using LC Phone), third-party marketplace app costs, or optional add-ons like the SEO module. The estimates are based on documented rates and represent typical usage patterns. Actual costs may vary based on specific carrier routing, message content, and call duration patterns.